Read 'The Knowledge'
The Knowledge is our regular briefing by a different invited thought leader six times a year. Succinct, relevant and valuable, it is an essential read (or listen). An archive of previous issues is available to members in pdf and podcast formats.
Read the latest version of The Knowledge (pdf):
The Knowledge Podcast (wav):
In 2013 we are running two events in central London, where authors – thought leaders in marketing – will present the details and arguments of their latest books.
They mix the highest level of learning with the opportunity to network at a senior level, and you will earn valuable CPD hours.
Our next event
Five Great Minds, June 7, Regent’s College, London.
‘The Frontiers of Knowledge’
This event presents leading edge thinking from five top academics that will stretch your thinking and give you ideas to take back to your office:
The Psychology of the Customer Experience
Professor Sue Vaux Halliday
New Thinking in Service Innovation
Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation
Dr Nigel Guenole
The Maladaptive Personality at Work
Dr Marius K Luedicke
Why Consumer Culture Matters
Other last event
Six Great Minds, November 23, 2012